Charting Unseen Pathways to Uncommon Growth
Helping companies grow beyond their limits by surfacing insight that directs new paths forward.
SERVICES
We find growth by combining strategic guidance & award-winning innovative qualitative and quantitative research.
Let’s Connect
Strategic Guidance
Insights & Marketing Consulting
Building and uniting organizations around the customer to drive bold and sustainable growth via fractional and project engagements.
Leadership Facilitation
Facilitating leadership sessions and programs that create space to think, plan and align on growth strategy.
Coaching & Training
Unlocking the full potential of internal talent to think boldly, act decisively and solve strategically to become drivers of growth.
Innovative Research
Behavioural Insights
Revealing the motivations and barriers that shape real human behaviour to inform strategies that drive meaningful change and growth.
Target Insights
Identifying and deeply understanding priority audiences to enable clearer focus and more effective growth decisions.
Positioning & Co-Creation
Shaping differentiated brand positioning through insight and co-creation to ensure alignment and activation for growth.
LEADERSHIP Team
Meghan Nameth
President & CEO
A strategist and growth leader with 20+ years of experience helping organizations turn insight into action and unlock uncommon growth. She has led brand, marketing, and business transformation across industries, with senior roles at Loblaws, Hudson’s Bay, TD Bank, PwC, Mars, and Procter & Gamble.
Heather Crawley
VP Strategy, Brand & Client Success
Helps organizations understand what audiences value and applies those insights to build stronger brands and experiences. She has led transformation across CPG, retail, grocery, food service, and financial services in senior roles at Mama Earth Organics, Fresh City Farms, Yum! Brands, The Body Shop, and john st.
Melanie Hollingsworth
VP Client Strategy & Insights
A behavioural insight and strategy leader who helps organizations turn data into clear, actionable paths to growth. She has built and led insights teams at Walmart, CIBC, and Canopy Growth, and previously spent nearly a decade as a strategy consultant for leading brands across North America.
Gagan Sharma
VP Research
A research leader with two decades of experience helping organizations deeply understand people and translate insight into action. She has led research and strategy for iconic global brands including Coca-Cola, Meta, BMW, and McDonald’s, bringing a rare ability to move seamlessly between data, human stories and strategy.
CONTACT US
Looking to find hidden growth? Let’s Connect!
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